01-03-2023, 10:03 AM
When putting together a marketing plan , it is important to choose the dissemination channels that the company will use to convey information to its audience. With so many options available on the market, deciding which ones are best for your business can be a challenging task. After all, each alternative is better suited to a specific strategy. Thus, one way to facilitate this decision-making process is to understand how these means of communication can meet different objectives. Next, you will learn about 7 dissemination channels and see how to use them to promote your business, according to the marketing strategies. Come on.
Social networks data from the digital 2022 global report , prepared by we are social and hootsuite , revealed that 79.9% of the brazilian population have a profile on social networks. In addition, this channel has a strong influence on the purchase decision for most brazilians. This is what the social commerce survey , carried Buy Bulk SMS Service by opinion box, all in, social miner and etus, points out. According to her, 56% of respondents reported that they research the opinion of other consumers about a product on social networks before buying. For this reason, this channel has become a great opportunity to publicize a company.
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This can be done by producing educational content and sharing relevant information about the solutions offered by your business. 2. Electronic mail contrary to what many believe, e-mail is still a powerful communication channel. After all, it allows direct contact with consumers, with consent. Furthermore, it is the user who decides when to view the content sent by the company. Because it is less annoying than other channels, many people prefer to receive emails at different stages of their relationship with the company, as shown by data from dma insight version 2021 . Therefore, it is interesting to consider this option in your communication strategy with the public. Typically, this channel is used to perform lead nurturing.
Social networks data from the digital 2022 global report , prepared by we are social and hootsuite , revealed that 79.9% of the brazilian population have a profile on social networks. In addition, this channel has a strong influence on the purchase decision for most brazilians. This is what the social commerce survey , carried Buy Bulk SMS Service by opinion box, all in, social miner and etus, points out. According to her, 56% of respondents reported that they research the opinion of other consumers about a product on social networks before buying. For this reason, this channel has become a great opportunity to publicize a company.
This can be done by producing educational content and sharing relevant information about the solutions offered by your business. 2. Electronic mail contrary to what many believe, e-mail is still a powerful communication channel. After all, it allows direct contact with consumers, with consent. Furthermore, it is the user who decides when to view the content sent by the company. Because it is less annoying than other channels, many people prefer to receive emails at different stages of their relationship with the company, as shown by data from dma insight version 2021 . Therefore, it is interesting to consider this option in your communication strategy with the public. Typically, this channel is used to perform lead nurturing.