10-18-2023, 05:33 PM
Luckin Coffee sold 100 million yuan (£10.891 million) worth of coffees laced with baijiu brand Kweichow Moutai in a single day last week.
The
coffee chain, which has 10,000 stores across China, including many in Beijing
and Shanghai, partnered with alcoholic beverage giant Kweichow Moutai to
create a latte infused with the baijiu.
According to the coffee company, the
first day of the item’s launch saw 5.42 million cups of the boozy coffee
sold.
However,
those expecting to get a buzz from the drink may have been disappointed as
the alcohol content of the coffee was less than 0.5% ABV. Despite this, sales
staff recommended that consumers did not drive after drinking the
product.
The
company also suggests that teenagers and pregnant women should refrain from
drinking the latte, which comes topped with whipped cream.
Named
the ‘Sauce-flavoured Latte’ due to the savoury notes found in Kweichow
Moutai, which some people liken to soy sauce, has gone viral on social media.
As a result, the companies have said that the limited-edition coffee may now
become a permanent fixture on the menu.
Luxury
baijiu producer Kweichow Moutai, whose product retails for an average of
1,499 yuan (£163), has been looking for ways to make itself more accessible
to a new generation of drinkers. Last year, the company, based in China’s
southwestern Guizhou province, launched a baijiu-infused ice cream.
Kweichow
Moutai is considered by many in China and internationally as an investment
commodity. In 2021, Sotheby’s London sold 24 bottles of Kweichow Moutai ‘Sun
Flower’ 1974 for £1 million – the highest price achieved at auction for a
single lot of Moutai outside of China.
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[/font]The
coffee chain, which has 10,000 stores across China, including many in Beijing
and Shanghai, partnered with alcoholic beverage giant Kweichow Moutai to
create a latte infused with the baijiu.
According to the coffee company, the
first day of the item’s launch saw 5.42 million cups of the boozy coffee
sold.
However,
those expecting to get a buzz from the drink may have been disappointed as
the alcohol content of the coffee was less than 0.5% ABV. Despite this, sales
staff recommended that consumers did not drive after drinking the
product.
The
company also suggests that teenagers and pregnant women should refrain from
drinking the latte, which comes topped with whipped cream.
Named
the ‘Sauce-flavoured Latte’ due to the savoury notes found in Kweichow
Moutai, which some people liken to soy sauce, has gone viral on social media.
As a result, the companies have said that the limited-edition coffee may now
become a permanent fixture on the menu.
Luxury
baijiu producer Kweichow Moutai, whose product retails for an average of
1,499 yuan (£163), has been looking for ways to make itself more accessible
to a new generation of drinkers. Last year, the company, based in China’s
southwestern Guizhou province, launched a baijiu-infused ice cream.
Kweichow
Moutai is considered by many in China and internationally as an investment
commodity. In 2021, Sotheby’s London sold 24 bottles of Kweichow Moutai ‘Sun
Flower’ 1974 for £1 million – the highest price achieved at auction for a
single lot of Moutai outside of China.
