01-21-2023, 04:43 AM
More and more companies are betting on content marketing as part of their strategy, what would be the main challenges to overcome? There are mainly three: diffuse audiences, technological disruption and content saturation. PHASES OF A CONTENT MARKETING STRATEGY Carrying out content marketing actions involves establishing guidelines for greater effectiveness. – Brand strategy: first you have to define the lines of content that the brand is willing to produce, what it is intended to achieve with it and determine if it is consistent with its reputation and image. – Stories: what do you want to tell and why? – Audience mapping: it is about creating a "photo" as detailed as possible of the media consumption profile of our audience (on which platforms do they spend the most time, how they use each platform, how they behave towards the content, with what type of content tends to interact more, who are their influencers or their passion pits , etc.
The necessary information can be obtained thanks to market studies, audiences or online tools, such as ComScore, GWI, Focus Group. enyd-content-format Entertain, Inspire, Help or Convince, can be purposes of the various formats. – Content strategy: you have to define the author (who is going to sign that content), format (Youtube established a model according to which "Hero" content could Egypt Phone Number List be produced - sporadic content designed to generate notoriety among the mass audience), "Hub" - always on aimed at prospects and potential customers, or "Help" - always available content that the audience expects in advance from the brand) and typology. – Channel strategy: you have to answer questions such as where to publish? when to post? with what to publish? model-hub-enyd HUB model of content distribution. Feedback is a fundamental component.
![[Image: egypt-phone-number-list.jpg]](https://dbtodata.com/wp-content/uploads/2023/01/egypt-phone-number-list.jpg)
According to Arnau Vidal, it is necessary to distinguish between Owned Media (own platforms in the name of the brand, and which it controls 100% such as the social networks themselves, the web, etc.), Earned media (they are media related to public relations; it is not pays to be at the cost of some loss of control), Paid media (it is not owned by the brand, it is paid to be, as for example, with advertising), Shared media (shared media). type-of-content-marketing-enyd Typology of content marketing. – Creative direction: you have to apply a style manual, take care of the brand image. Always try to develop content consistent with the brand image. – Publication strategy: it is convenient to stop to elaborate an approximate percentage about the content that will be planned, anticipated or reactive, although the latter allows little degree of planning.
The necessary information can be obtained thanks to market studies, audiences or online tools, such as ComScore, GWI, Focus Group. enyd-content-format Entertain, Inspire, Help or Convince, can be purposes of the various formats. – Content strategy: you have to define the author (who is going to sign that content), format (Youtube established a model according to which "Hero" content could Egypt Phone Number List be produced - sporadic content designed to generate notoriety among the mass audience), "Hub" - always on aimed at prospects and potential customers, or "Help" - always available content that the audience expects in advance from the brand) and typology. – Channel strategy: you have to answer questions such as where to publish? when to post? with what to publish? model-hub-enyd HUB model of content distribution. Feedback is a fundamental component.
According to Arnau Vidal, it is necessary to distinguish between Owned Media (own platforms in the name of the brand, and which it controls 100% such as the social networks themselves, the web, etc.), Earned media (they are media related to public relations; it is not pays to be at the cost of some loss of control), Paid media (it is not owned by the brand, it is paid to be, as for example, with advertising), Shared media (shared media). type-of-content-marketing-enyd Typology of content marketing. – Creative direction: you have to apply a style manual, take care of the brand image. Always try to develop content consistent with the brand image. – Publication strategy: it is convenient to stop to elaborate an approximate percentage about the content that will be planned, anticipated or reactive, although the latter allows little degree of planning.
